The goal of this project was to explain why attention metrics are crucial for the future of digital advertising. Ghostwritten by me, the article explored how these metrics provide deeper insights into consumer engagement beyond traditional clicks and impressions. Successfully adopting the brand’s voice, I crafted an engaging, well-researched article that greatly increased reader engagement and positioned Dragonfly AI as a thought leader in innovative digital advertising solutions.
Chad Jensen is the founder of Jensen Copy and a seasoned freelance copywriter specializing in eCommerce, SaaS, technology, and travel. With hands-on experience in data center network maintenance, underwater repair, and CDL driving, Chad brings a unique perspective to his writing. Known for his engaging and no-nonsense style, his work resonates with a wildly diverse audience.