Ghostwritten for Dragonfly AI
Direct-to-consumer (DTC) strategies give consumer packaged goods (CPG) brands another way to reach customers without relying entirely on traditional retail channels.
This project took me into the business side of retail, covering challenger brands, changing customer relationships, and the reasons some CPG companies use DTC models. It required taking a broad strategy topic and turning it into something useful for a professional audience without stripping away all the details.
Chad Jensen is the founder and writer behind Jensen Copy. He writes well-researched content for businesses across eCommerce, SaaS, technology, retail, e-bikes, marketing, and other industries. His background in commercial diving, data center networking, transportation, and other hands-on work has made learning unfamiliar subjects a normal part of the job. Today, he uses that same approach to create clear content that fits the client, the audience, and the subject.