The goal of this project was to highlight how challenger brands in the CPG sector are winning with DTC strategies. Ghostwritten by me, the article explained how these brands leverage DTC models to build strong customer relationships, make data-driven decisions, and operate efficiently. By adopting the brand’s voice, I crafted an engaging, well-researched article that increased reader engagement and positioned Dragonfly AI as a thought leader in innovative CPG marketing strategies.
Chad Jensen is the founder of Jensen Copy and a seasoned freelance copywriter specializing in eCommerce, SaaS, technology, and travel. With hands-on experience in data center network maintenance, underwater repair, and CDL driving, Chad brings a unique perspective to his writing. Known for his engaging and no-nonsense style, his work resonates with a wildly diverse audience.