Ghostwritten for Dragonfly AI
Clicks and impressions can tell you that someone saw or interacted with an ad, but they don’t always tell you how much attention the ad actually held.
I broke down how attention metrics add more context to digital advertising performance and why brands are looking beyond the usual numbers. The goal was to make a fairly specialized topic easy to follow without watering it down.
Chad Jensen is the founder and writer behind Jensen Copy. He writes well-researched content for businesses across eCommerce, SaaS, technology, retail, e-bikes, marketing, and other industries. His background in commercial diving, data center networking, transportation, and other hands-on work has made learning unfamiliar subjects a normal part of the job. Today, he uses that same approach to create clear content that fits the client, the audience, and the subject.